We believe that the economic benefits within the whole coffee supply chain should be leveled up around the world, particularly for coffee pickers. Unfortunately, an attempt from a single country to undertake such a change on its own, would represent an immediate exclusion from the worldwide coffee market. This challenge should be faced by every coffee producing country, not only Guatemala. At Coffee Care, we try to fill in the gap for coffee pickers and their communities.

We provide alternative solutions for the biggest necessities or concerns that communities and farmers identify in their daily lives. Our job begins by guiding them through a participatory methodology, and then we raise awareness on the consequences of those particular issues. We motivate and empower women and men to improve their situation by offering them an opportunity for change, and then we leave them to make their own choices. We improve their life conditions not only while they work on coffee plantations, but also at their own homes.

This is our philosophy, the set of rules that define the work we do:

– We respect everyone’s beliefs and life philosophy. We never impose what we consider to be best for others.
Dependency on external aid cannot break the cycle of poverty.
– Long term coffee supply can only be ensured through the fair distribution of benefits for all stakeholders.
– Capacity building and education are the keys to awareness, and thus development.
– Sustainability can only be achieved if people make their own decisions, based on awareness.
– Our team and staff are just as important as the communities we work with.
– We give our best to make our donors feel proud.
– We believe donations should go directly to the communities, not the administration. This is why at least 92% of the donations is invested directly in the projects.